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Friday, November 11 • 11:25am - 12:15pm
Beers & Diapers: Market Basket Analysis Using Oracle In-database Container for Hadoop LIMITED

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Limited Capacity seats available

Market basket analysis is known as the parable of beer and diapers or how online retailers derive business rules and sales boosting results from analyzing point of sales and transactional data that is produced and generally stored in Oracle Database. This technical session describes how to implement market basket analysis and near-real-time analytics using Oracle In-Database Container for Hadoop without shipping data to an external infrastructure, and using Hadoop algorithms and SQL. The ability to reuse existing Hadoop assets on the database server and exposing Hadoop job steps as SQL functions shield DBAs and database developers from learning Hadoop. A live demo showcases Oracle In-Database Container for Hadoop and Oracle Data Miner.

avatar for Kuassi Mensah

Kuassi Mensah

Director Product Management, Oracle Corporation
Kuassi is Director of Product Management at Oracle. He looks after the following product areas (i) Java connectivity to DB (Cloud, on-premises), in-place processing with DB embedded JVM (ii) MicroServices and DB connectivity, and related topics (Data & Tx models, Kubernetes, SAGAs... Read More →

Friday November 11, 2016 11:25am - 12:15pm IST
Room - 5 First Floor