Sangam16 - Largest Independent Oracle Users Group Conference in India

Trade Investments comprise the second largest investment in the balance sheet for Consumer Goods Companies, and it takes up around 25% of the top-line. The need of the hour is to provide improved visibility into the use of funds, Retailer Collaboration and Predictive Analytics. 

Oracle Demantra comes with a robust framework for creating Trade Promotion Management solution which aims at providing an end-to-end business process that addresses the needs of different stakeholders such as Sales, Marketing, Supply Chain and Finance, bringing the entire organization into one source of truth and converging in the same direction.  

This session will focus on how Oracle Demantra can be leveraged to address the following:

1. Account and Fund Management
2. Promotion Planning, Approval and Tracking
3. Statistical Forecasting for both Shipments and Consumption
4. Post Promotion Evaluation
5. Settlements