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Saturday, November 12 • 2:55pm - 3:45pm
Trade Promotion Management (TPM) using Oracle Demantra LIMITED

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Limited Capacity seats available

Trade Investments comprise the second largest investment in the balance sheet for Consumer Goods Companies, and it takes up around 25% of the top-line. The need of the hour is to provide improved visibility into the use of funds, Retailer Collaboration and Predictive Analytics. 

Oracle Demantra comes with a robust framework for creating Trade Promotion Management solution which aims at providing an end-to-end business process that addresses the needs of different stakeholders such as Sales, Marketing, Supply Chain and Finance, bringing the entire organization into one source of truth and converging in the same direction.  

This session will focus on how Oracle Demantra can be leveraged to address the following:

1. Account and Fund Management
2. Promotion Planning, Approval and Tracking
3. Statistical Forecasting for both Shipments and Consumption
4. Post Promotion Evaluation
5. Settlements

avatar for Kunal Parashar

Kunal Parashar

Associate Director, Cognizant Technology Solutions
Kunal Parashar is a Practice Leader with Cognizant’s Oracle Value Chain Planning (VCP) Practice, where he is responsible for Competency and Project Delivery in the area of VCP.Prior to Cognizant, Kunal worked with Oracle SSI Consulting as a Solution Architect for VCP and Fusion... Read More →

Saturday November 12, 2016 2:55pm - 3:45pm IST
Room - 7 Second Floor